Introduction: The New Frontier in B2B Digital Marketing Blockchain has already disrupted industries like finance, healthcare, and logistics. Now, it is making waves in digital marketing. As data privacy, transparency, and user control become more critical than ever, blockchain offers solutions to long-standing marketing challenges. For B2B ma

Introduction: Why Appointment Setting is the Backbone of B2B Sales In the fast-paced world of B2B sales, your team’s ability to secure high-quality meetings can determine whether your pipeline grows or stalls. Appointment setting is not just about calling leads and asking for time. It’s about targeting the right accounts, building trust early,

Introduction: Why Live Webinars Still Win in B2B Marketing Webinars remain one of the most effective tools in the B2B marketer’s playbook. Whether you're educating leads, launching products, or moving decision-makers through your sales funnel, webinars deliver engagement and conversion at scale. But not all webinars succeed. Some fall flat due t

Introduction Hiring a lead generation partner can transform your B2B growth—but only if you choose wisely. Many businesses claim to deliver high-quality leads, yet far too often they fall short on targeting, insight, and execution. As a result, you may end up pouring time and money into cold calls and unqualified prospects. At Intent Amplify

Introduction: Why Social Media is Now a Core ABM Channel In B2B marketing, Account-Based Marketing (ABM) has proven itself as a powerful strategy to focus resources on high-value accounts. However, the digital behavior of B2B buyers has shifted. Today’s decision-makers spend more time on social platforms like LinkedIn, Twitter, and even YouTub